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How CFOs play a key role in value generation / by Jeff Jackson and Tony Street

By: Jackson, Jeff.
Contributor(s): Street, Tony.
Series: New Zealand Management.Publisher: New Zealand, Adrenalin Publishing, Edition: 62 (4), May 2015.Description: 18-19, 2 pages.Subject(s): Chief financial officers | CFOs | ValueOnline resources: Download from Online Journals Summary: Argues that many CFOs spend most of their time reporting on past events, rather than adopting a more future-oriented view to build sustainable value for the organisation. Asserts that a strategic CFO must focus on embracing an innovation-based culture, investing the company's assets productively to achieve strategic objectives, and financing the assets at the optimum cost of capital.
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Article Article New Zealand
Available CA007915
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Argues that many CFOs spend most of their time reporting on past events, rather than adopting a more future-oriented view to build sustainable value for the organisation. Asserts that a strategic CFO must focus on embracing an innovation-based culture, investing the company's assets productively to achieve strategic objectives, and financing the assets at the optimum cost of capital.

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