Remaining relevant : the future of the accounting profession / by Rob Nixon
By: Nixon, Rob.Publisher: Fremantle, W.A. : Vivid Publishing, 2015Description: 199 p. : ill. ; 23 cm.ISBN: 9781925209631.Subject(s): Accounting profession | Accounting firms | Business planningOnline resources: Download as an eBook
|Item type||Home library||Call number||URL||Status||Notes||Date due||Barcode||Item reserves|
|Book||Australia||215 NIX 2015 (Browse shelf)||Available||CA012932|
|Book||Australia||215 NIX 2015 (Browse shelf)||Available||CA012926|
|EBook||International||Overdrive eBook (Browse shelf)||Link to resource||eBook||Available as an ebook here|
|Book||New Zealand||215 REM (Browse shelf)||Available||CA007931|
|Book||New Zealand||215 REM (Browse shelf)||Available||CA007929|
THE WAY OF THE DINOSAUR: Cloud changes everything -- Globalization of workforces -- Compliance as a commodity -- 12 predictions of the profession. A NEW PLAN IS NEEDED: Business by design -- BHAG's and SMAG's -- Breaking with in order to breakthrough. THE REAL TIME ACCOUNTANT: Redundant or real time -- What clients really want -- Technology makes it too easy -- What to do with the data. PEOPLE ARE STILL NEEDED: The current team may be short lived -- A virtual team -- Team engagement -- Rewarding your team. OVER-DELIVERING ON SERVICE: Communicating until it hurts -- Retaining clients -- Keeping a watchful eye on clients every day -- Delivering WOW every day. PRODUCTIZING WHAT YOU KNOW: The IP purveying business -- Sell what you know -- What products can be created -- Build the plane as you fly it. LET'S MAKE SOME TARGETED NOISE: Your marketing objectives -- Niche markets - your best buyer -- You ... an object of interest -- Web dominance -- Growing your database -- Marketing must generate leads. NOISE WITHOUT FOLLOW UP IS JUST NOISE: Sales is a confidence game -- Question away -- Sales systems -- Sales is like workflow management. IT'S A BUSINESS THAT MAKES MONEY: Improving the profit of your accounting business -- How to be super-efficient and still make money -- Old pricing models are unethical -- Pricing on value. IT'S ALL ABOUT YOU: Your core purpose -- Your goals and values -- Courage and being bold -- Thirst for learning -- Jump on a plane -- Living large -- Bucket loads of self-belief -- Fail a lot -- Don't learn stuff -- Fun everyday -- Having the discipline to succeed -- Leaving a legacy.
Offers a practical guide for accounting firms to move beyond the limitations of the traditional 'practice' model and respond to the transformation cloud computing is demanding of the industry. Offers extensive advice to the accounting profession on how to remain relevant and provide what clients really want.