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An insider's guide to building a successful consulting practice / by Bruce L. Katcher with Adam Snyder

By: Katcher, Bruce L.
Contributor(s): Snyder, Adam.
Publisher: New York : AMACOM, 2010Description: xii, 252 p. ; 23 cm.ISBN: 9780814414361.Subject(s): Public practice | New business enterprises | ConsultantsOnline resources: Download as an eBook
Contents:
CHARGING YOUR BATTERY: Deciding which is best for you - employee, contractor or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility. MARKETING YOUR CONSULTING SERVICES: Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business. KEEPING THE GAS TANK FILLED: Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy. AVOIDING ROAD HAZARDS: Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects. GETTING MORE MILEAGE OUT OF YOUR BUSINESS: Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.
Summary: Offers a practical guide on the economic realities of independent consulting. Discusses how to choose the right business model, develop and implement a marketing plan, and write proposals that lead to business. Includes real-life stories and first-hand advice.
Item type Home library Call number URL Status Notes Date due Barcode Item reserves
Book Book Australia
200.2 KAT 2010 (Browse shelf) Not for loan CA011231
Book Book Australia
200.2 KAT 2010 (Browse shelf) Not for loan CA012827
EBook EBook International
ProQuest eBook (Browse shelf) Link to resource eBook Available as an ebook here
Book Book New Zealand
200.2 INS (Browse shelf) Not for loan CA007903
Total reserves: 0

CHARGING YOUR BATTERY: Deciding which is best for you - employee, contractor or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility. MARKETING YOUR CONSULTING SERVICES: Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business. KEEPING THE GAS TANK FILLED: Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy. AVOIDING ROAD HAZARDS: Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects. GETTING MORE MILEAGE OUT OF YOUR BUSINESS: Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.

Offers a practical guide on the economic realities of independent consulting. Discusses how to choose the right business model, develop and implement a marketing plan, and write proposals that lead to business. Includes real-life stories and first-hand advice.

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