An insider's guide to building a successful consulting practice / by Bruce L. Katcher with Adam Snyder
By: Katcher, Bruce L.
Contributor(s): Snyder, Adam.Publisher: New York : AMACOM, 2010Description: xii, 252 p. ; 23 cm.ISBN: 9780814414361.Subject(s): Public practice | New business enterprises | ConsultantsOnline resources: Download as an eBook
|Item type||Home library||Call number||URL||Status||Notes||Date due||Barcode||Item reserves|
|Book||Australia||200.2 KAT 2010 (Browse shelf)||Not for loan||CA011231|
|Book||Australia||200.2 KAT 2010 (Browse shelf)||Not for loan||CA012827|
|EBook||International||ProQuest eBook (Browse shelf)||Link to resource||eBook||Available as an ebook here|
|Book||New Zealand||200.2 INS (Browse shelf)||Not for loan||CA007903|
CHARGING YOUR BATTERY: Deciding which is best for you - employee, contractor or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility. MARKETING YOUR CONSULTING SERVICES: Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business. KEEPING THE GAS TANK FILLED: Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy. AVOIDING ROAD HAZARDS: Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects. GETTING MORE MILEAGE OUT OF YOUR BUSINESS: Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.
Offers a practical guide on the economic realities of independent consulting. Discusses how to choose the right business model, develop and implement a marketing plan, and write proposals that lead to business. Includes real-life stories and first-hand advice.