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The social media marathon

By: Micallef, Rachael.
Series: IFA.Publisher: Sydney IFA magazine 2013Edition: Issue 616 July 2013 p26-27.ISSN: 1448-4161.Subject(s): Social media | Twitter | Digital communication | Financial Advisory ServicesSummary: Social media is a powerful communication tool for business; however its value has not been recognised by investors. The author examines what practices need to do to engage with their clients, a website is not enough; social media provides advisers with an opportunity to establish a more personal bond with clients.
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Social media is a powerful communication tool for business; however its value has not been recognised by investors. The author examines what practices need to do to engage with their clients, a website is not enough; social media provides advisers with an opportunity to establish a more personal bond with clients.

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