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Falling behind - business use of social media in Australia

By: Jacobs, Joanne.
Series: Keeping Good Companies.Publisher: Sydney Chartered Secretaries Australia 2013Edition: Vol 65(5) June 2013 p303-306.ISSN: 1444-7614.Subject(s): Social media | Business enterprises | Communication | Practice ManagementOnline resources: Click here to access online Summary: In spite of the number of Australians who use social media, Australian businesses demonstrate a lack of innovative practices when engaging with customers via social media sites. Examples of how Australian businesses could use social media are provided, contrasting the practices here with those from the UK and USA.
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In spite of the number of Australians who use social media, Australian businesses demonstrate a lack of innovative practices when engaging with customers via social media sites. Examples of how Australian businesses could use social media are provided, contrasting the practices here with those from the UK and USA.

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