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The new reality of social media risks

By: Sorman-Nilsson, Gustaf.
Series: Company Director.Publisher: Sydney Company Directors' Association of Australia 2013Edition: Vol 29(3) April 2013 p43.ISSN: 0816-5521.Subject(s): Social media | Digital communication | Shareholders | Stakeholders | Risk | Business ManagementSummary: With the increasing popularity of social media, it is becoming more important for companies to recognise the significant influence digital communication is having on public opinion and product development. This article looks at the benefits and risks associated with social media and how it can impact on investment decision.
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With the increasing popularity of social media, it is becoming more important for companies to recognise the significant influence digital communication is having on public opinion and product development. This article looks at the benefits and risks associated with social media and how it can impact on investment decision.

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