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The human side of selling

By: Pink, Daniel H.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia 2013Edition: Vol 84(2) March 2013 p20-22.ISSN: 1446-4543.Subject(s): Selling | Accounting firms | Customer relations | Personal Effectiveness and LeadershipSummary: Doctors, lawyers and accountants do not see themselves as sales people, but they are professionals who do need to move or persuade people. The author outlines why selling is more than just an exchange of resources and why it is a part of human nature.
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Article Article Australia
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Doctors, lawyers and accountants do not see themselves as sales people, but they are professionals who do need to move or persuade people. The author outlines why selling is more than just an exchange of resources and why it is a part of human nature.

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