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And the clients went wild! : how savvy professionals win all the business they want E20342

By: Kuzmeski, Maribeth.
Publisher: Hoboken, NJ John Wiley & Sons 2010Description: xvii, 270 p. : ill. ; 24 cm.ISBN: 9781118156292.Subject(s): Customer services | Success in business | Social media | Marketing | Personal Effectiveness and LeadershipSummary: While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods -- traditional, online, or both -- to win at a given marketing goal.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book Australia
224 KUZ 2010 (Browse shelf) Available 30004025
Total reserves: 0

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods -- traditional, online, or both -- to win at a given marketing goal.

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