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Referrals talk volumes

By: Wilson, Rebecca.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia 2011Edition: Vol 82(3) March 2011 p52-53.ISSN: 1446-4543.Subject(s): Accountants | Business referrals | Marketing | Accounting firms | Consumer confidence | ReportingSummary: The article offers strategies for accountants and accounting firms on how to establish good referral-based marketing. It notes that building referrals is the most affordable marketing strategy that could drive revenue growth for accountants. It stresses the significance of understanding one's priority targets, raising awareness, and creating customer satisfaction. Abstract provided by EBSCO.
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The article offers strategies for accountants and accounting firms on how to establish good referral-based marketing. It notes that building referrals is the most affordable marketing strategy that could drive revenue growth for accountants. It stresses the significance of understanding one's priority targets, raising awareness, and creating customer satisfaction. Abstract provided by EBSCO.

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