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Marketing plays critical role

By: Wilkinson, Melissa.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia 2010Edition: Vol 81(3) April 2010 p24-26.ISSN: 1446-4543.Subject(s): Marketing | Branding (Marketing) | Customer loyalty | Finance | Budget in business | Employee morale | Business ManagementSummary: Following a downturn, companies often rein in costs and put off new investments, with the victim of this most often being a company?s marketing. This article sees marketing as greatly affecting a company?s long term performance, extols the virtues of continuing to invest in marketing and branding, examines the role of employees in business success and the role of marketing within business.
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Following a downturn, companies often rein in costs and put off new investments, with the victim of this most often being a company?s marketing. This article sees marketing as greatly affecting a company?s long term performance, extols the virtues of continuing to invest in marketing and branding, examines the role of employees in business success and the role of marketing within business.

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