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Small is good

By: Wilkinson, Melissa.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia 2009Edition: Vol 80(11) December 2009 p23-25.ISSN: 1446-4543.Subject(s): Small-medium enterprise (SME) | Marketing | Branding (Marketing)Summary: This article examines how small-medium sized businesses can compete against larger businesses by using competitive marketing strategies. Branding, business growth and customer expansion are discussed.
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This article examines how small-medium sized businesses can compete against larger businesses by using competitive marketing strategies. Branding, business growth and customer expansion are discussed.

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