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Working the social net

By: Marley-Wallace, Elise.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia Edition: Vol 79(8) September 2008 p30-31.Subject(s): Social networks | Online social networks | Social accounting | Marketing | ReportingSummary: Social networking websites are now a recognised tool for establishing and developing business contacts. Web users or social networkers are made up of generations Y and X, referred to as generation C. Generation C is about values and lifestyles that are gadget and infocentric. Many organisations are tapping into the benefits social networking can offer them; it is a great way to extend businesses marketing channels.
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Article Article Australia
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Social networking websites are now a recognised tool for establishing and developing business contacts. Web users or social networkers are made up of generations Y and X, referred to as generation C. Generation C is about values and lifestyles that are gadget and infocentric. Many organisations are tapping into the benefits social networking can offer them; it is a great way to extend businesses marketing channels.

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