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Promoting the Brand

By: Meyer, Graham.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia 2008Edition: Vol 79(7) August 2008 p16.ISSN: 1446-4543.Subject(s): Accounting | Chartered accountants | Marketing | Branding (Marketing) | Institute of Chartered Accountants in Australia | Personal Effectiveness and LeadershipSummary: Graham Meyer, Chief Executive Officer of the Institute of Chartered Accountants in Australia, discusses enhancing the value of the Chartered Accountants; the image of the profession and ways to maintain the Chartered Accountants brand.
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Graham Meyer, Chief Executive Officer of the Institute of Chartered Accountants in Australia, discusses enhancing the value of the Chartered Accountants; the image of the profession and ways to maintain the Chartered Accountants brand.

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