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A brand new image

By: Wallace, Helen.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia 2007Edition: Vol 78(2) March 2007 p20, 22.ISSN: 1446-4543.Subject(s): Brand name products | Marketing | Accountants | Professional corporations | ReportingSummary: This article explain the importance of branding as a strategic process, and outlines the steps in successful branding.
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This article explain the importance of branding as a strategic process, and outlines the steps in successful branding.

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