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From brand vision to brand evaluation: strategically building and sustaining brands

By: DE CHERNATONY Leslie.
Publisher: UK Butterworth Heinemann 2001Description: 293p.Subject(s): Brand name products | Marketing | Checklists | Strategic planning | Management | Case studies | Business planning | Business Management
Item type Home library Call number Status Date due Item reserves
Book Book Australia
309.4 DEC 2001 (Browse shelf) Available
Total holds: 0

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