The complete practice marketing seminar by W. Marsh
By: Marsh, Winston.Series: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1993Description: 84 p. : ill. 30 cm.ISBN: 0908976127.ISSN: 0113-986X.Subject(s): MARKETING | ACCOUNTING FIRMS | ACCOUNTANTS OFFICE | CLIENT RELATIONSHIPS | MARKETING
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|CA Course/Conference Paper - NZ||New Zealand||S.390 (Browse shelf)||S.390||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
The purpose of this seminar ; The 5 fatal failings! ; The fallacy of the brochure ; First of all know what a bear looks like... ; Identify your target markets ; The difference between business- to- business and retail marketing ; Find one bear in the forest... ; Pull 'em in with a powerful proposition! ; The parable of the accountant ; Making business cards work ; And letterheads and envelopes, too! ; For when you really want to make the mail work for you ; It even works for brochures....if you want them to work! ; And a WIIFM is dynamite in face-to-face conversation ; The WIIFM concept that makes advertisements work their backsides off! ; You only have 3 types of clients ; An equation most business people don't know that will explode your business - adding value ; Senor Pareto's powerful principle - increase your business by around 400% ; Pareto's powerful principle applies to the only 3 things you manage in business ; Applying Pareto's powerful principle to your client base ; Slap death ; About the 'C's' - get rid of them ; Double your income in 12 months - the "how's things" test ; Variations on the "how's things" test ; Tell them you're great ; Give them a guarantee... reverse the risk ; How to get paid... cheerfully ; What happens if we don't perform? ; The history myth ; Know your client - have a Client Advisory Panel ; Know what they want ; Create a package for them ; Loving techniques - individual ; Loving techniques - group ; Make it happen! An action plan
Marketing your practice is all about changing your client's perception of the value you provide. This Course will show you how to work smarter not harder, to create more time to enjoy more challenge and satisfaction and especially, more income.