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Profit from complaints

By: Milgate, Michael.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia 1998Edition: Vol 69 (2) March 1998 p64-65.ISSN: 1035-0748.Subject(s): Customer relations | Consumers | MarketingSummary: Systems for the handling of customer complaints efficiently and with proper feedback into the organisation are among the best investment opportunities that a firm can make.
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Systems for the handling of customer complaints efficiently and with proper feedback into the organisation are among the best investment opportunities that a firm can make.

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