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Industry groups: a marketing strategy for the 1990s?

By: Etzine, A.
Series: Charter.Publisher: Sydney Institute of Chartered Accountants in Australia 1991Edition: Vol 63(3) April 1991 p42-43.ISSN: 1035-0748.Subject(s): Accounting firms | Marketing | Office management | Industries | Accountants | ReportingSummary: Traditionally accountancy firms have been split into three functional departments: audit, tax and consulting. Anthony Etzine argues for the Industry Group Concept where division is based upon the industry served.
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Traditionally accountancy firms have been split into three functional departments: audit, tax and consulting. Anthony Etzine argues for the Industry Group Concept where division is based upon the industry served.

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