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Optimal marketing strategy for accounting services

By: Siegel, Joel G.
Contributor(s): Poczter, Abram.
Series: Chartered Accountant in Australia.Publisher: Sydney Institute of Chartered Accountants in Australia 1986Edition: Vol 56(7) February 1986 p49-51.ISSN: 1035-0748.Subject(s): Office management | Advertising | Marketing | Accounting firms | Accountants | Practice ManagementSummary: This article examines the implementation of optimal marketing strategy for accounting services. The authors stress that the marketing of the accounting field must be planned and implemented in its entirety in terms of segmentation, range of services, pricing, promotion and distribution.
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This article examines the implementation of optimal marketing strategy for accounting services. The authors stress that the marketing of the accounting field must be planned and implemented in its entirety in terms of segmentation, range of services, pricing, promotion and distribution.

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