Normal view MARC view ISBD view

Marketing the modern-day chartered accountant: bringing the image in line with reality

By: Institute of Chartered Accountants in Australia.
Series: Chartered Accountant in Australia.Publisher: Sydney Institute of Chartered Accountants in Australia 1985Edition: Vol 56(2) August 1985 p6,8.ISSN: 1035-0748.Subject(s): Office management | Advertising | Marketing | Accountants | Practice ManagementSummary: The Institute's marketing plan. A report on the marketing programme to be undertaken by The Institute of Chartered Accountants to promote and support its members. The program, aimed at broadening and uplifting the image of Chartered Accountants in the business community, is designed to reach progressive business people who aspire to greater success.
Item type Home library Call number Status Date due Item reserves
Article Article Australia
Journal shelves (Browse shelf) Available
Total holds: 0

The Institute's marketing plan. A report on the marketing programme to be undertaken by The Institute of Chartered Accountants to promote and support its members. The program, aimed at broadening and uplifting the image of Chartered Accountants in the business community, is designed to reach progressive business people who aspire to greater success.

© 2017 Chartered Accountants Australia and New Zealand ABN 50 084 642 571 (CA ANZ).
Formed in Australia. Members of CA ANZ are not liable for the debts and liabilities of CA ANZ

Powered by Koha

Powered by Koha