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Marketing a profession

By: Knights, R.
Series: Chartered Accountant in Australia.Publisher: Sydney Institute of Chartered Accountants in Australia 1988Edition: Vol 58(8) March 1988 p40.ISSN: 1035-0748.Subject(s): Office management | Advertising | Marketing | Accountants | Practice ManagementSummary: Rob Knights gives some points on how a practitioner should market, who to market to and what they should market.
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Rob Knights gives some points on how a practitioner should market, who to market to and what they should market.

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