Media management by Cabix Media AssociatesSeries: Continuing Education course paper (NZSA). Publisher: Wellington, New Zealand NZSA 1993Description: 34 p. : ill. 30 cm.ISBN: 0908976119.ISSN: 0113-986X.Subject(s): MASS MEDIA | MARKETING | NEWSPAPERS | RADIO | TELEVISION | INTERVIEWING | MASS MEDIA
|Item type||Home library||Call number||Vol info||Status||Notes||Date due||Item reserves|
|CA Course/Conference Paper - NZ||New Zealand||S.391 (Browse shelf)||S.391||Not For Loan||Historical collection: If you would like to borrow this publication please email us.|
THE MEDIA 1993: The media in New Zealand in 1993 ; The opportunity ; Executive risk ; The challenge ; Media management or media manipulation ; THE INTERVIEW: Image ; Conflicting agenda ; Controlling the interview ; The reporter is only a conduit ; The interview ; Television tips ; INTERVIEW PREPARATION : Preparation ; Telephone interview ; MEDIA RELEASES: Media release ; How to prepare the media release ; Writing the release ; When to release it ; CHECKLISTS
Used properly the media can be a positive marketing opportunity, but many companies miss out. This course is designed to provide the necessary skills to effectively manage relations with the media, to help improve your media message, presentation and performance.