The first mile : a launch manual for getting great ideas into the market / by Scott D. Anthony
By: Anthony, Scott D.
Publisher: Boston, M.A. : Harvard Business Review Press, 2014Description: 242 p. : ill. ; 22 cm.ISBN: 9781422171769.Subject(s): Innovation
| Business enterprisesOnline resources: Read our book review | Item type | Home library | Call number | Status | Date due | Item reserves |
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Australia | 200.4 ANT 2014 (Browse shelf) | Available | ||
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New Zealand | 200.4 FIR (Browse shelf) | Available |
The promise and perils of innovation's first mile -- The first mile problem. THE FIRST MILE TOOLKIT: Document what you plan to do -- Evaluate -- Focus -- Test, learn and adjust -- The experiment cookbook. OVERCOMING FIRST MILE CHALLENGES: Overcoming four first mile challenges -- Systems to support strategic experimentation -- Leading in the first mile. APPENDICES: Innosight ventures assessment tool -- Cognitive biases and the first mile.
Advises that less than 1% of ideas launched by big companies succeed - and that the problem lies when moving from planning to reality. Equips innovators with tools, questions and examples to enable effective innovation. Offers 14 recipes to gain confidence in your idea or business and discusses how to evaluate your idea's strengths and weaknesses.