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How to kill a unicorn : and build the bold ideas that make it to market, transform industries and deliver growth / by Mark Payne

By: Payne, Mark.
Publisher: London, U.K. : Nicholas Brealey Publishing, 2014Description: 288 p. : ill. ; 22 cm.ISBN: 9781857886283.Subject(s): Innovation | Business enterprises
Contents:
Seeing through it -- The two-sided problem -- The two-sided solution -- The stretch factor -- The wow and the how -- The need for speed -- Seeing the obvious for the first time -- The question of transformation -- Lessons from the spatula -- Bend, don't break -- Insights about insights -- Choice advice about innovation strategy -- 2B or not 2B -- A little myth busting -- The F-word -- Making it work -- Monday morning.
Summary: Describes the concept of 'unicorns', business ideas that are lovely to think about, but only doable in a mystical land. Discusses how to overcome the inherent flaws in today's innovation methodologies and create successful business developments that transform industries and deliver growth.
Item type Home library Call number Status Date due Item reserves
Book Book New Zealand
202.6 HOW (Browse shelf) Available
Total holds: 0

Seeing through it -- The two-sided problem -- The two-sided solution -- The stretch factor -- The wow and the how -- The need for speed -- Seeing the obvious for the first time -- The question of transformation -- Lessons from the spatula -- Bend, don't break -- Insights about insights -- Choice advice about innovation strategy -- 2B or not 2B -- A little myth busting -- The F-word -- Making it work -- Monday morning.

Describes the concept of 'unicorns', business ideas that are lovely to think about, but only doable in a mystical land. Discusses how to overcome the inherent flaws in today's innovation methodologies and create successful business developments that transform industries and deliver growth.

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