How to kill a unicorn : and build the bold ideas that make it to market, transform industries and deliver growth / by Mark Payne
By: Payne, Mark.Publisher: London, U.K. : Nicholas Brealey Publishing, 2014Description: 288 p. : ill. ; 22 cm.ISBN: 9781857886283.Subject(s): Innovation | Business enterprises
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|Book||New Zealand||202.6 HOW (Browse shelf)||Available|
Seeing through it -- The two-sided problem -- The two-sided solution -- The stretch factor -- The wow and the how -- The need for speed -- Seeing the obvious for the first time -- The question of transformation -- Lessons from the spatula -- Bend, don't break -- Insights about insights -- Choice advice about innovation strategy -- 2B or not 2B -- A little myth busting -- The F-word -- Making it work -- Monday morning.
Describes the concept of 'unicorns', business ideas that are lovely to think about, but only doable in a mystical land. Discusses how to overcome the inherent flaws in today's innovation methodologies and create successful business developments that transform industries and deliver growth.