Hit the road running! : gain more customers of the kind you want / by Martz Witty
By: Witty, Martz.Publisher: Christchurch, N.Z. : Enterprise Publications, 2007Description: viii, 152 p. : ill. ; 23 cm.ISBN: 9780473121693.Subject(s): Business | Customer relationships | Client relationships | Strategy
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||202.6 HIT (Browse shelf)||Not for loan||CA007702|
What is a client? -- Who's the most important client? -- Knowledge is power -- How many clients do you need? -- The power of lifetime value -- Gain more from your database -- Get inside your clients' heads -- Prospecting for gold -- Becoming Top of Mind -- Creating your compelling difference -- Focused attention gains profits.
Divulges the secrets of an experienced business coach, such as how to find customers who are both profitable and fun, what to focus on to sustain and build your business, and how to transform it into an efficient, sales-generating, profit building organisation.