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Hit the road running! : gain more customers of the kind you want / by Martz Witty

By: Witty, Martz.
Publisher: Christchurch, N.Z. : Enterprise Publications, 2007Description: viii, 152 p. : ill. ; 23 cm.ISBN: 9780473121693.Subject(s): Business | Customer relationships | Client relationships | Strategy
Contents:
What is a client? -- Who's the most important client? -- Knowledge is power -- How many clients do you need? -- The power of lifetime value -- Gain more from your database -- Get inside your clients' heads -- Prospecting for gold -- Becoming Top of Mind -- Creating your compelling difference -- Focused attention gains profits.
Summary: Divulges the secrets of an experienced business coach, such as how to find customers who are both profitable and fun, what to focus on to sustain and build your business, and how to transform it into an efficient, sales-generating, profit building organisation.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book New Zealand
202.6 HIT (Browse shelf) Not for loan CA007702
Total reserves: 0

What is a client? -- Who's the most important client? -- Knowledge is power -- How many clients do you need? -- The power of lifetime value -- Gain more from your database -- Get inside your clients' heads -- Prospecting for gold -- Becoming Top of Mind -- Creating your compelling difference -- Focused attention gains profits.

Divulges the secrets of an experienced business coach, such as how to find customers who are both profitable and fun, what to focus on to sustain and build your business, and how to transform it into an efficient, sales-generating, profit building organisation.

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