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Why analytics will be the next competitive edge / by Lawrence Maisel and Gary Cokins

By: Maisel, Lawrence.
Contributor(s): Cokins, Gary.
Series: Journal of Corporate Accounting & Finance.Publisher: USA, Wiley, Edition: 25 (5), July/August 2014.Description: 63-72, 10 pages.Subject(s): Analytics | Strategy | Data | Business intelligenceOnline resources: Download from Online Journals Summary: States that the power of analytics is to "reduce huge volumes of data into revealing an actionable insight". Discusses uses for analytics in decision management. Offers insight into predictive business analytics, advising that it will have a significant impact on future business strategy.
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States that the power of analytics is to "reduce huge volumes of data into revealing an actionable insight". Discusses uses for analytics in decision management. Offers insight into predictive business analytics, advising that it will have a significant impact on future business strategy.

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