The small business book : a New Zealand guide for the 21st century / by Leith Oliver and John English
By: Oliver, Leith.
Contributor(s): English, John.Publisher: Sydney, NSW : Allen & Unwin, 2012Edition: 6th ed.Description: viii, 344 p. : ill. ; 23 cm.ISBN: 9781877505126.Subject(s): Business planning | Marketing | Financial management | Small businesses | Small and medium enterprises | SMEs | New Zealand
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||290 SMA 6ed (Browse shelf)||Not for loan||CA007583|
GETTING STARTED: Getting on the launch pad -- Discovering business opportunities -- Assistance that is available -- Legal requirements -- Franchising -- Developing a business plan -- Self-development exercise A. FINANCIAL MANAGEMENT: Financial analysis -- Cash flow -- Financing the business -- Profit planning -- Self-development exercise B. MARKETING MANAGEMENT: Marketing strategy -- Advertising, sales and customer service -- Digital marketing -- Export marketing -- Self-development exercise C. OPERATIONS MANAGEMENT: Retail and service operations -- Manufacturing operations -- Employing staff -- Information systems for small business -- Troubleshooting and recovery -- Self-development exercise D.
Presents a comprehensive guide to establishing and maintaining a successful business. Includes financial planning, how to harness the power of digital marketing, intellectual property protection, and franchising information.