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The small business book : a New Zealand guide for the 21st century / by Leith Oliver and John English

By: Oliver, Leith.
Contributor(s): English, John.
Publisher: Sydney, NSW : Allen & Unwin, 2012Edition: 6th ed.Description: viii, 344 p. : ill. ; 23 cm.ISBN: 9781877505126.Subject(s): Business planning | Marketing | Financial management | Small businesses | Small and medium enterprises | SMEs | New Zealand
Contents:
GETTING STARTED: Getting on the launch pad -- Discovering business opportunities -- Assistance that is available -- Legal requirements -- Franchising -- Developing a business plan -- Self-development exercise A. FINANCIAL MANAGEMENT: Financial analysis -- Cash flow -- Financing the business -- Profit planning -- Self-development exercise B. MARKETING MANAGEMENT: Marketing strategy -- Advertising, sales and customer service -- Digital marketing -- Export marketing -- Self-development exercise C. OPERATIONS MANAGEMENT: Retail and service operations -- Manufacturing operations -- Employing staff -- Information systems for small business -- Troubleshooting and recovery -- Self-development exercise D.
Summary: Presents a comprehensive guide to establishing and maintaining a successful business. Includes financial planning, how to harness the power of digital marketing, intellectual property protection, and franchising information.
Item type Home library Call number Status Date due Item reserves
Book Book New Zealand
290 SMA 6ed (Browse shelf) Available
Total holds: 0

GETTING STARTED: Getting on the launch pad -- Discovering business opportunities -- Assistance that is available -- Legal requirements -- Franchising -- Developing a business plan -- Self-development exercise A. FINANCIAL MANAGEMENT: Financial analysis -- Cash flow -- Financing the business -- Profit planning -- Self-development exercise B. MARKETING MANAGEMENT: Marketing strategy -- Advertising, sales and customer service -- Digital marketing -- Export marketing -- Self-development exercise C. OPERATIONS MANAGEMENT: Retail and service operations -- Manufacturing operations -- Employing staff -- Information systems for small business -- Troubleshooting and recovery -- Self-development exercise D.

Presents a comprehensive guide to establishing and maintaining a successful business. Includes financial planning, how to harness the power of digital marketing, intellectual property protection, and franchising information.

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