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Mastering the intermediaries / by Benjamin Edelman

By: Edelman, Benjamin.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 92 (6), June 2014.Description: 87-92, 6 pages.Subject(s): Marketing | Sales | Internet | Information technologyOnline resources: Download from Online Journals Summary: Discusses expensive platforms such as Google and Amazon, and how savvy retailers and suppliers can reduce their dependence on them. Suggests strategies such as creating or supporting an alternative service, and dealing more directly with known customers.
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Article Article New Zealand
Available CA007430
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Discusses expensive platforms such as Google and Amazon, and how savvy retailers and suppliers can reduce their dependence on them. Suggests strategies such as creating or supporting an alternative service, and dealing more directly with known customers.

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