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Blue ocean leadership / by W. Chan Kim and Renee Maugborgne

By: Chan Kim, W.
Contributor(s): Renee Mauborgne.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 92 (5), May 2014.Description: 60-68, 70, 72, 11 pages.Subject(s): Leadership | Employees | Human resources managementOnline resources: Download from Online Journals Summary: Examines the role of management in increasing employee engagement. Explains a leadership approach and offers four steps to introduce it, such as refocusing employees on serving customers rather than the boss. Advises leaders to connect their leadership to their market realities and to distribute leadership across all management levels.
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Article Article New Zealand
Available CA006368
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Examines the role of management in increasing employee engagement. Explains a leadership approach and offers four steps to introduce it, such as refocusing employees on serving customers rather than the boss. Advises leaders to connect their leadership to their market realities and to distribute leadership across all management levels.

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