Win with advanced business analytics : creating business value from your data / by Jean Paul Isson and Jesse S. Harriott
By: Isson, Jean Paul.
Contributor(s): Harriott, Jesse S.Publisher: Hoboken, N.J. : Wiley, 2013Description: xviii, 398 p. : ill ; 24 cm.ISBN: 9781118370605.Subject(s): Data | Analytics | Corporate strategyOnline resources: Download as an eBook
|Item type||Home library||Call number||Status||Notes||Date due||Item reserves|
|Book||Australia||280 ISS 2013 (Browse shelf)||Available|
|EBook||International||EBL Ebook (Browse shelf)||eBook||Available as an ebook here|
|Book||New Zealand||280 WIN (Browse shelf)||Available|
The challenge of business analytics -- Pillars of business analytics success: the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data: different types of intelligence -- Who cares about data? How to uncover insights -- Data visualization: presenting information clearly: the CONVINCE framework -- Analytics implementation: what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Effective predictive analytics: what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking: execution and measurement -- Analytics and innovation -- Unstructured data analytics: the next frontier -- The future of analytics.
Provides insight on how business leaders can manage digital data effectively. Offers guidance on how to benefit most from business, social media, predictive, mobile and future analytics. Advises how to integrate multiple types of intelligence into business practice.