Content strategy for the web / by Kristina Halvorson and Melissa Rach
By: Halvorson, Kristina.
Contributor(s): Rach, Melissa.Publisher: Berkeley, CA : New Riders, 2012Edition: 2nd ed.Description: xviii, 197 p. : ill. ; 23 cm.ISBN: 9780321808301.Subject(s): Internet | Communication of information | Marketing | Information technology
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||240.1 CON (Browse shelf)||Not for loan||CA006639|
REALITY : Now: hit the ground running -- Problem: why does your content (still) suck? -- Solution: content strategy to the rescue -- DISCOVERY : Alignment: down with silos, up with people -- Audit: take a close-up look at your current content -- Analysis: your content lives in a complicated world -- STRATEGY : Core: core strategy: the centre of it all -- Content: substance and structure: the stuff they come for -- People: workflow and governance: the path to victory -- SUCCESS : Persuasion: making the case for content strategy -- Advocacy: get out there and do something -- HERO : save the content, save the world.
Provides advice and tips on creating premium, sustainable content for your website. Includes case studies and describes processes for developing successful content strategies.