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Content strategy for the web / by Kristina Halvorson and Melissa Rach

By: Halvorson, Kristina.
Contributor(s): Rach, Melissa.
Publisher: Berkeley, CA : New Riders, 2012Edition: 2nd ed.Description: xviii, 197 p. : ill. ; 23 cm.ISBN: 9780321808301.Subject(s): Internet | Communication of information | Marketing | Information technology
Contents:
REALITY : Now: hit the ground running -- Problem: why does your content (still) suck? -- Solution: content strategy to the rescue -- DISCOVERY : Alignment: down with silos, up with people -- Audit: take a close-up look at your current content -- Analysis: your content lives in a complicated world -- STRATEGY : Core: core strategy: the centre of it all -- Content: substance and structure: the stuff they come for -- People: workflow and governance: the path to victory -- SUCCESS : Persuasion: making the case for content strategy -- Advocacy: get out there and do something -- HERO : save the content, save the world.
Summary: Provides advice and tips on creating premium, sustainable content for your website. Includes case studies and describes processes for developing successful content strategies.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book New Zealand
240.1 CON (Browse shelf) Available CA006639
Total reserves: 0

REALITY : Now: hit the ground running -- Problem: why does your content (still) suck? -- Solution: content strategy to the rescue -- DISCOVERY : Alignment: down with silos, up with people -- Audit: take a close-up look at your current content -- Analysis: your content lives in a complicated world -- STRATEGY : Core: core strategy: the centre of it all -- Content: substance and structure: the stuff they come for -- People: workflow and governance: the path to victory -- SUCCESS : Persuasion: making the case for content strategy -- Advocacy: get out there and do something -- HERO : save the content, save the world.

Provides advice and tips on creating premium, sustainable content for your website. Includes case studies and describes processes for developing successful content strategies.

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