Letting go of the words : writing web content that works / by Janice (Ginny) RedishPublisher: Amsterdam : Morgan Kaufmann, 2012Edition: 2nd ed.Description: xxvii, 333 p. : ill. ; 24 cm.ISBN: 9780123859303 .Subject(s): Writing | Internet | Marketing | Communication of informationOnline resources: Download as an eBook
|Item type||Home library||Call number||Status||Notes||Date due||Barcode||Item reserves|
|EBook||International||ProQuest eBook (Browse shelf)||eBook||Available as an ebook here|
|Book||New Zealand||240.4 LET (Browse shelf)||Not for loan||CA007267|
Content! Content! Content! -- Planning: purposes, personas, conversations -- Interlude 1: content strategy -- Designing for easy use -- Starting well: home pages -- Getting there: pathway pages -- Breaking up and organizing content -- Focusing on conversations and key messages -- Interlude 2: finding marketing moments -- Announcing your topic with a clear headline -- Including useful headings -- Interlude 3: the new life of press releases -- Tuning up your sentences -- Using lists and tables -- Interlude 4: legal information can be clear -- Writing meaningful links -- Using illustrations effectively -- Getting from draft to final -- Interlude 5: creating an organic style guide -- Test! Test! Test!
Explains how to plan, design, write and test web content. Advises how to keep a visitor engaged by providing them with what they are looking for as quickly as possible. Describes how to convey a key message quickly, write headlines, layer information, and use tables, links and illustrations.