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Letting go of the words : writing web content that works / by Janice (Ginny) Redish

By: Redish, Janice (Ginny).
Publisher: Amsterdam : Morgan Kaufmann, 2012Edition: 2nd ed.Description: xxvii, 333 p. : ill. ; 24 cm.ISBN: 9780123859303 .Subject(s): Writing | Internet | Marketing | Communication of informationOnline resources: Download as an eBook
Contents:
Content! Content! Content! -- Planning: purposes, personas, conversations -- Interlude 1: content strategy -- Designing for easy use -- Starting well: home pages -- Getting there: pathway pages -- Breaking up and organizing content -- Focusing on conversations and key messages -- Interlude 2: finding marketing moments -- Announcing your topic with a clear headline -- Including useful headings -- Interlude 3: the new life of press releases -- Tuning up your sentences -- Using lists and tables -- Interlude 4: legal information can be clear -- Writing meaningful links -- Using illustrations effectively -- Getting from draft to final -- Interlude 5: creating an organic style guide -- Test! Test! Test!
Summary: Explains how to plan, design, write and test web content. Advises how to keep a visitor engaged by providing them with what they are looking for as quickly as possible. Describes how to convey a key message quickly, write headlines, layer information, and use tables, links and illustrations.
Item type Home library Call number Status Notes Date due Barcode Item reserves
EBook EBook International
ProQuest eBook (Browse shelf) eBook Available as an ebook here
Book Book New Zealand
240.4 LET (Browse shelf) Available CA007267
Total reserves: 0

Content! Content! Content! -- Planning: purposes, personas, conversations -- Interlude 1: content strategy -- Designing for easy use -- Starting well: home pages -- Getting there: pathway pages -- Breaking up and organizing content -- Focusing on conversations and key messages -- Interlude 2: finding marketing moments -- Announcing your topic with a clear headline -- Including useful headings -- Interlude 3: the new life of press releases -- Tuning up your sentences -- Using lists and tables -- Interlude 4: legal information can be clear -- Writing meaningful links -- Using illustrations effectively -- Getting from draft to final -- Interlude 5: creating an organic style guide -- Test! Test! Test!

Explains how to plan, design, write and test web content. Advises how to keep a visitor engaged by providing them with what they are looking for as quickly as possible. Describes how to convey a key message quickly, write headlines, layer information, and use tables, links and illustrations.

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