Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling / by Michael Port
By: Port, Michael.Publisher: Hoboken, N.J. : Wiley, 2011Edition: 2nd ed.Description: xxiv, 344 p. ; 23 cm.ISBN: 9780470643471 .Subject(s): Marketing | Client relationships | BusinessOnline resources: Download as an eBook
|Item type||Home library||Call number||Status||Notes||Date due||Barcode||Item reserves|
|EBook||International||ProQuest eBook (Browse shelf)||eBook||Available as an ebook here|
|Book||New Zealand||215 BOO (Browse shelf)||Available||CA007387|
|Book||New Zealand||215 BOO (Browse shelf)||Available||CA006808|
YOUR FOUNDATION : The red velvet rope policy -- Why people buy what you're selling -- Develop a personal brand -- How to talk about what you do. BUILDING TRUST AND CREDIBILITY : Who knows what you know and do they like you? -- The book yourself solid sales cycle process -- The power of information products. SIMPLE SELLING AND PERFECT PRICING : Perfect pricing -- Super simple selling. THE BOOK YOURSELF SOLID 7 CORE SELF-PROMOTION STRATEGIES : The book yourself solid networking strategy -- The book yourself solid direct outreach strategy -- The book yourself solid referral strategy -- The book yourself solid keep-in-touch strategy -- The book yourself solid speaking strategy -- The book yourself solid writing strategy -- The book yourself solid web strategy.
Provides advice on how to get more clients and work for your business. Includes tips on self-promotion, networking and pricing.