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True story : how to combine story and action to transform your business / by Ty Montague

By: Montague, Ty.
Publisher: Boston, M.A. : Harvard Business Review Press, 2013Description: 224 p. : ill. ; 24 cm.ISBN: 9781422170687.Subject(s): Brands | Marketing | Communication of information
Contents:
Your true story -- Storydoing and the four truths -- The participants -- The protagonist -- The stage -- The quest -- Your metastory and action map
Summary: Argues that telling stories in order to market a business is no longer enough, and instead companies must be "storydoers". "Storydoers" create products and services that tell an authentic story through action rather than advertising. Introduces the foundations of "storydoing", and recounts a number of stories from organisations such as Red Bull.
Item type Home library Call number Status Date due Item reserves
Book Book Australia
203 MON 2013 (Browse shelf) Available
Book Book New Zealand
224 TRU (Browse shelf) Available
Total holds: 0

Your true story -- Storydoing and the four truths -- The participants -- The protagonist -- The stage -- The quest -- Your metastory and action map

Argues that telling stories in order to market a business is no longer enough, and instead companies must be "storydoers". "Storydoers" create products and services that tell an authentic story through action rather than advertising. Introduces the foundations of "storydoing", and recounts a number of stories from organisations such as Red Bull.

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