Normal view MARC view ISBD view

Inside Coca-Cola : a CEO's life story of building the world's most popular brand / by Neville Isdell with David Beasley

By: Isdell, Neville, 1944-.
Contributor(s): Beasley, David, 1958-.
Publisher: New York : St. Martin's Press, 2011Description: xiv, 254 p., ill. ; 22 cm.ISBN: 9780312617950.Subject(s): Brands | Marketing | Chief executive officers | Biographies
Contents:
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
Summary: Tells the story of building, marketing and re-creating the Coca-Cola brand over the forty-year career of Neville Isdell, a former CEO of Coca-Cola. Discusses opening new markets, taking on competitors, and resolving controversies that threatened the integrity of the brand.
Item type Home library Call number Status Date due Item reserves
Book Book New Zealand
224 INS (Browse shelf) Available
Total holds: 0

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

Tells the story of building, marketing and re-creating the Coca-Cola brand over the forty-year career of Neville Isdell, a former CEO of Coca-Cola. Discusses opening new markets, taking on competitors, and resolving controversies that threatened the integrity of the brand.

© 2017 Chartered Accountants Australia and New Zealand ABN 50 084 642 571 (CA ANZ).
Formed in Australia. Members of CA ANZ are not liable for the debts and liabilities of CA ANZ

Powered by Koha

Powered by Koha