Smart marketing : build a powerful brand through "Need Satisfaction Marketing" / by Wayne Attwell
By: Attwell, Wayne.Publisher: New Zealand : Smart Books, 2013Description: 268 p. : ill. ; 22 cm.ISBN: 9780473253967 .Subject(s): Marketing | Brands
|Item type||Home library||Call number||Status||Date due||Item reserves|
|Book||New Zealand||224 SMA (Browse shelf)||Available|
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|224 REP Reputation branding :||224 SEL To sell is human :||224 SEL To sell is human :||224 SMA Smart marketing :||224 SOC Social media metrics : how to measure and optimize your marketing investment||224 SOC Social media for business :||224 TRU True story :|
Why brand strategy matters -- A brand development methodology -- The good, the bad, the ugly -- Building an effective organisation -- Who are you marketing to? -- How your customers make decisions -- The secret behind successful marketing -- To assume makes an ass of you and me -- It's all about being unique -- A few thoughts on pricing -- Competition and your market position -- Own a hill then defend it -- Brand storytelling that sells -- Validating your unique proposition -- Did your customer have a brand orgasm? -- Online is different, but exactly the same -- Engagement platforms: theories and models -- Our world is changing -- It won't happen by magic.
Explains what "Need Satisfaction Marketing" is and provides examples and models to help you build and manage your brand. Illustrates how to understand a customer's buying decisions and provides tips on developing an engagement strategy.