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Smart marketing : build a powerful brand through "Need Satisfaction Marketing" / by Wayne Attwell

By: Attwell, Wayne.
Publisher: New Zealand : Smart Books, 2013Description: 268 p. : ill. ; 22 cm.ISBN: 9780473253967 .Subject(s): Marketing | Brands
Contents:
Why brand strategy matters -- A brand development methodology -- The good, the bad, the ugly -- Building an effective organisation -- Who are you marketing to? -- How your customers make decisions -- The secret behind successful marketing -- To assume makes an ass of you and me -- It's all about being unique -- A few thoughts on pricing -- Competition and your market position -- Own a hill then defend it -- Brand storytelling that sells -- Validating your unique proposition -- Did your customer have a brand orgasm? -- Online is different, but exactly the same -- Engagement platforms: theories and models -- Our world is changing -- It won't happen by magic.
Summary: Explains what "Need Satisfaction Marketing" is and provides examples and models to help you build and manage your brand. Illustrates how to understand a customer's buying decisions and provides tips on developing an engagement strategy.
Item type Home library Call number Status Date due Item reserves
Book Book New Zealand
224 SMA (Browse shelf) Available
Total holds: 0

Why brand strategy matters -- A brand development methodology -- The good, the bad, the ugly -- Building an effective organisation -- Who are you marketing to? -- How your customers make decisions -- The secret behind successful marketing -- To assume makes an ass of you and me -- It's all about being unique -- A few thoughts on pricing -- Competition and your market position -- Own a hill then defend it -- Brand storytelling that sells -- Validating your unique proposition -- Did your customer have a brand orgasm? -- Online is different, but exactly the same -- Engagement platforms: theories and models -- Our world is changing -- It won't happen by magic.

Explains what "Need Satisfaction Marketing" is and provides examples and models to help you build and manage your brand. Illustrates how to understand a customer's buying decisions and provides tips on developing an engagement strategy.

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