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The power of why : breaking out in a competitive marketplace / by C. Richard Weylman

By: Weylman, C. Richard.
Publisher: New York : Houghton Mifflin Harcourt, 2013Description: xiv, 161 p. ; 23 cm.ISBN: 9780544026889.Subject(s): Marketing | Customer relationships
Contents:
DEFINING YOUR UNIQUE VALUE PROMISE : Why asking "why?" will work for you -- What is the unique value promise? -- How consumers define and respond to your unique value promise -- SIX STEPS TO BREAKING OUT IN A COMPETITIVE MARKETPLACE : The rules of engagement -- Crafting your promise -- Getting your organization on promise -- Marketing your distinction -- Advantage-based selling -- Exceeding expectations in customer service -- Tales from the front lines -- Epilogue: Go forth and knock 'em alive.
Summary: Argues that making your business more successful involves focusing on the question, "Why should customers do business with your company?". Presents a six-step approach to differentiating yourself from your competitors by developing a customer-centric promise of expected outcome.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book New Zealand
224 POW (Browse shelf) Not for loan CA005981
Total reserves: 0

DEFINING YOUR UNIQUE VALUE PROMISE : Why asking "why?" will work for you -- What is the unique value promise? -- How consumers define and respond to your unique value promise -- SIX STEPS TO BREAKING OUT IN A COMPETITIVE MARKETPLACE : The rules of engagement -- Crafting your promise -- Getting your organization on promise -- Marketing your distinction -- Advantage-based selling -- Exceeding expectations in customer service -- Tales from the front lines -- Epilogue: Go forth and knock 'em alive.

Argues that making your business more successful involves focusing on the question, "Why should customers do business with your company?". Presents a six-step approach to differentiating yourself from your competitors by developing a customer-centric promise of expected outcome.

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