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The uses (and abuses) of influence / Robert Cialdini interviewed by Sarah Cliffe

By: Cialdini, Robert.
Contributor(s): Cliffe, Sarah.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 91 (7), July-August 2013.Description: 76-81.Content type: Media type: Carrier type: Subject(s): Leadership | Behaviour | EthicsOnline resources: Download from Online Journals Summary: Presents an interview with Robert Cialidini, author of Influence, a book that outlines the dangers of persuasion in the wrong hands. Outlines the six principles of persuasion: liking, reciprocity, social proof, commitment and consistency, authority and scarcity. Explores the ethics of influence.
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Presents an interview with Robert Cialidini, author of Influence, a book that outlines the dangers of persuasion in the wrong hands. Outlines the six principles of persuasion: liking, reciprocity, social proof, commitment and consistency, authority and scarcity. Explores the ethics of influence.

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