Microdomination : how to leverage social media and content marketing to build a mini-business empire around your personal brand / by Trevor Young
By: Young, Trevor.Publisher: Milton, Qld. : Wiley, 2013Description: xxiv, 221 p. : ill. ; 21 cm.ISBN: 9781118505649 ; 1118505646.Other title: Micro domination.Subject(s): Social media | Entrepreneurs | Marketing | Communication
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|Book||New Zealand||224 MIC (Browse shelf)||Available|
INTRODUCING THE MICRO MAVEN: From small-time personal profile to global microbrand -- Meet the micro mavens. EXPLORING THE MICRO MAVEN: Micro mavens: the sum of many parts -- The seven powerful characteristics of micro mavens. BECOMING A MICRO MAVEN: Introducing the micro maven blueprint -- Develop a platform -- Build your brand -- Grow your business -- Live your dream. THE MICRO MAVEN IN ACTION: Profiles of five micro mavens -- Starting your micro maven journey.
Provides a guide to using social media and the internet to attract and connect with customers. Discusses a new breed of entrepreneurs, "micro mavens", who consider marketing to be about educating and informing, and provides profiles of "micro mavens".