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Microdomination : how to leverage social media and content marketing to build a mini-business empire around your personal brand / by Trevor Young

By: Young, Trevor.
Publisher: Milton, Qld. : Wiley, 2013Description: xxiv, 221 p. : ill. ; 21 cm.ISBN: 9781118505649 ; 1118505646.Other title: Micro domination.Subject(s): Social media | Entrepreneurs | Marketing | Communication
Contents:
INTRODUCING THE MICRO MAVEN: From small-time personal profile to global microbrand -- Meet the micro mavens. EXPLORING THE MICRO MAVEN: Micro mavens: the sum of many parts -- The seven powerful characteristics of micro mavens. BECOMING A MICRO MAVEN: Introducing the micro maven blueprint -- Develop a platform -- Build your brand -- Grow your business -- Live your dream. THE MICRO MAVEN IN ACTION: Profiles of five micro mavens -- Starting your micro maven journey.
Summary: Provides a guide to using social media and the internet to attract and connect with customers. Discusses a new breed of entrepreneurs, "micro mavens", who consider marketing to be about educating and informing, and provides profiles of "micro mavens".
Item type Home library Call number Status Date due Item reserves
Book Book New Zealand
224 MIC (Browse shelf) Available
Total holds: 0

INTRODUCING THE MICRO MAVEN: From small-time personal profile to global microbrand -- Meet the micro mavens. EXPLORING THE MICRO MAVEN: Micro mavens: the sum of many parts -- The seven powerful characteristics of micro mavens. BECOMING A MICRO MAVEN: Introducing the micro maven blueprint -- Develop a platform -- Build your brand -- Grow your business -- Live your dream. THE MICRO MAVEN IN ACTION: Profiles of five micro mavens -- Starting your micro maven journey.

Provides a guide to using social media and the internet to attract and connect with customers. Discusses a new breed of entrepreneurs, "micro mavens", who consider marketing to be about educating and informing, and provides profiles of "micro mavens".

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