The entrepreneur's guide to customer development : a "cheat sheet" to the four steps to the epiphany / by Brant Cooper and Patrick Vlaskovits
By: Cooper, Brant.
Contributor(s): Vlaskovits, Patrick.Publisher: Kentucky : Cooper-Vlaskovits, 2010Description: 103 p. : ill. ; 24 m.ISBN: 9780982743607; 0982743602.Subject(s): Entrepreneurs | Customer relationships | Customer service | Small businesses
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||202.6 ENT (Browse shelf)||Not for loan||CA005493|
Customer development -- Case study: naive thinking -- Concept definitions -- Case study: multiple pivots -- Know thy business -- Case study: on customer-centric cultures -- 8 steps to customer discovery -- Case study: testing towards a scalable business model -- Conclusion
Presents a framework for starting and building new businesses based on the authors’ insight that “most startups fail because they didn’t develop their market”. Based on Steve Blank’s 2005 book ‘The four steps to the Epiphany’, this non-fiction novella aims to help readers to develop customer development.