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The entrepreneur's guide to customer development : a "cheat sheet" to the four steps to the epiphany / by Brant Cooper and Patrick Vlaskovits

By: Cooper, Brant.
Contributor(s): Vlaskovits, Patrick.
Publisher: Kentucky : Cooper-Vlaskovits, 2010Description: 103 p. : ill. ; 24 m.ISBN: 9780982743607; 0982743602.Subject(s): Entrepreneurs | Customer relationships | Customer service | Small businesses
Contents:
Customer development -- Case study: naive thinking -- Concept definitions -- Case study: multiple pivots -- Know thy business -- Case study: on customer-centric cultures -- 8 steps to customer discovery -- Case study: testing towards a scalable business model -- Conclusion
Summary: Presents a framework for starting and building new businesses based on the authors’ insight that “most startups fail because they didn’t develop their market”. Based on Steve Blank’s 2005 book ‘The four steps to the Epiphany’, this non-fiction novella aims to help readers to develop customer development.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book New Zealand
202.6 ENT (Browse shelf) Not for loan CA005493
Total reserves: 0

Customer development -- Case study: naive thinking -- Concept definitions -- Case study: multiple pivots -- Know thy business -- Case study: on customer-centric cultures -- 8 steps to customer discovery -- Case study: testing towards a scalable business model -- Conclusion

Presents a framework for starting and building new businesses based on the authors’ insight that “most startups fail because they didn’t develop their market”. Based on Steve Blank’s 2005 book ‘The four steps to the Epiphany’, this non-fiction novella aims to help readers to develop customer development.

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