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What entrepreneurs get wrong / by Vincent Onyemah, Martha Rivera Pesquera, and Abdul Ali

By: Onyemah, Vincent.
Contributor(s): Rivera Pesquera, Martha | Ali, Abdul.
Series: Harvard Business Review.Publisher: USA, Harvard Business School, Edition: 91 (5), May 2013.Description: 74-79.Content type: Media type: Carrier type: Subject(s): Entrepreneurs | Business start up | SalesOnline resources: Download from Online Journals Summary: Argues that many entrepreneurs ignore the importance of sales when launching a new product or service. Reports the results of a study into how entrepreneurs approach the task of making their first sales and what they wish they had done differently. Presents an alternative sales model uniquely suited to a start-up company’s circumstances.
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Argues that many entrepreneurs ignore the importance of sales when launching a new product or service. Reports the results of a study into how entrepreneurs approach the task of making their first sales and what they wish they had done differently. Presents an alternative sales model uniquely suited to a start-up company’s circumstances.

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