Ogilvy on advertising / by David Ogilvy
By: Ogilvy, David.Publisher: London : Prion, 2011Description: 224 p. : ill. ; 25 cm.ISBN: 9781853756153.Subject(s): Marketing | Advertising
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|Book||New Zealand||224 OGI (Browse shelf)||Available|
Overture -- How to produce advertising that sells -- Jobs in advertising - and how to get them -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- Wanted: a renaissance in print advertising -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with Procter & Gamble -- 18 Miracles of research -- What little I know about marketing -- Is America still top nation? -- Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach -- What's wrong with advertising? -- I predict 13 changes
Provides a unique view of the world of advertising from David Ogilvy, who Time magazine described as "the most sought-after wizard in the advertising business".