Normal view MARC view ISBD view

Ogilvy on advertising / by David Ogilvy

By: Ogilvy, David, 1911-1999.
Publisher: London : Prion, 2011Description: 224 p. : ill. ; 25 cm.ISBN: 9781853756153.Subject(s): Marketing | Advertising
Contents:
Overture -- How to produce advertising that sells -- Jobs in advertising - and how to get them -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- Wanted: a renaissance in print advertising -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with Procter & Gamble -- 18 Miracles of research -- What little I know about marketing -- Is America still top nation? -- Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach -- What's wrong with advertising? -- I predict 13 changes
Summary: Provides a unique view of the world of advertising from David Ogilvy, who Time magazine described as "the most sought-after wizard in the advertising business".
Item type Home library Call number Status Date due Item reserves
Book Book New Zealand
224 OGI (Browse shelf) Available
Total holds: 0

Overture -- How to produce advertising that sells -- Jobs in advertising - and how to get them -- How to run an advertising agency -- How to get clients -- Open letter to a client in search of an agency -- Wanted: a renaissance in print advertising -- How to make TV commercials that sell -- Advertising corporations -- How to advertise foreign travel -- The secrets of success in business-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with Procter & Gamble -- 18 Miracles of research -- What little I know about marketing -- Is America still top nation? -- Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach -- What's wrong with advertising? -- I predict 13 changes

Provides a unique view of the world of advertising from David Ogilvy, who Time magazine described as "the most sought-after wizard in the advertising business".

© 2017 Chartered Accountants Australia and New Zealand ABN 50 084 642 571 (CA ANZ).
Formed in Australia. Members of CA ANZ are not liable for the debts and liabilities of CA ANZ

Powered by Koha

Powered by Koha