The Medici effect : what elephants and epidemics can teach us about innovation / by Frans Johansson
By: Johansson, Frans.Publisher: Boston, M.A. : Harvard Business School Press, 2006Description: xiii, 207 p. ; 21 cm.ISBN: 1422102823; 9781422102824.Subject(s): InnovationOnline resources: Download Audiobook
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|Audiobook||International||Overdrive Audiobook (Browse shelf)||Link to resource||Audiobook||Available as an ebook here|
|Book||New Zealand||202.6 MED (Browse shelf)||Not for loan||CA005460|
THE INTERSECTION : The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek. CREATING THE MEDICI EFFECT : Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes. MAKING INTERSECTIONAL IDEAS HAPPEN : Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.
Discusses how great ideas can be combined from different disciplines, fields, or cultures and offers insights on the best environments in which to innovate. Provides examples of how to turn great ideas into path-breaking innovations.