How to increase prices : seven simple steps to make it happen and keep the customer / by Geoffrey R. Vautier.
By: Vautier, Geoffrey R.Publisher: Wellington, N.Z. : 80/20 Consulting, 2012Description: 170 p. : ill. ; 23 cm.ISBN: 9781478233626.Subject(s): Prices | Customer relationships
|Item type||Home library||Call number||Status||Date due||Barcode||Item reserves|
|Book||New Zealand||123 HOW (Browse shelf)||Not for loan||CA005424|
Step one: accept yourself -- Step two: know what you are really selling and who the actual buyer is -- Step three: know what the buyer is actually buying -- Step four: know the numbers -- Step five: increase your price -- Step six: doing the deed -- Step seven: stop the leakage; make the cash stick -- APPENDICES : Top ten price increase do’s -- Top ten price increase don’ts -- Peter the butcher: a salutary lesson on knowing your prices -- Sample letters
Outlines a seven-step approach to raising prices. Emphasises the importance of fully understanding who your customers are and why they buy from you.