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How to increase prices : seven simple steps to make it happen and keep the customer / by Geoffrey R. Vautier.

By: Vautier, Geoffrey R.
Publisher: Wellington, N.Z. : 80/20 Consulting, 2012Description: 170 p. : ill. ; 23 cm.ISBN: 9781478233626.Subject(s): Prices | Customer relationships
Contents:
Step one: accept yourself -- Step two: know what you are really selling and who the actual buyer is -- Step three: know what the buyer is actually buying -- Step four: know the numbers -- Step five: increase your price -- Step six: doing the deed -- Step seven: stop the leakage; make the cash stick -- APPENDICES : Top ten price increase do’s -- Top ten price increase don’ts -- Peter the butcher: a salutary lesson on knowing your prices -- Sample letters
Summary: Outlines a seven-step approach to raising prices. Emphasises the importance of fully understanding who your customers are and why they buy from you.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book New Zealand
123 HOW (Browse shelf) Not for loan CA005424
Total reserves: 0

Step one: accept yourself -- Step two: know what you are really selling and who the actual buyer is -- Step three: know what the buyer is actually buying -- Step four: know the numbers -- Step five: increase your price -- Step six: doing the deed -- Step seven: stop the leakage; make the cash stick -- APPENDICES : Top ten price increase do’s -- Top ten price increase don’ts -- Peter the butcher: a salutary lesson on knowing your prices -- Sample letters

Outlines a seven-step approach to raising prices. Emphasises the importance of fully understanding who your customers are and why they buy from you.

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