Nudge : improving decisions about health, wealth, and happiness / by Richard H. Thaler and Cass R. Sunstein
By: Thaler, Richard H.
Contributor(s): Sunstein, Cass R.Publisher: New York : Penguin Books, 2009Edition: Revised and expanded ed.Description: viii, 312 p. : ill. ; 22 cm.ISBN: 9780143115267 .Subject(s): Psychology | Behaviour
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HUMANS AND ECONS : Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge? -- Choice architecture - MONEY : Save more tomorrow -- Naive investing -- Credit markets -- Privatizing social security: smorgasboard style - HEALTH : Prescription drugs: part D for daunting -- How to increase organ donations -- Saving the planet - FREEDOM : Improving school choices -- Should patients be forced to buy lottery tickets -- Privatizing marriage -- EXTENSIONS AND OBJECTIONS : A dozen nudges -- Objections -- The real third way -- Twenty more nudges
Discusses ways of "nudging" people towards making better decisions, without restricting their freedom of choice. Suggests that small features of social situations can have big effects on people's behaviour.