Managing content marketing : the real-world guide for creating passionate subscribers to your brand / by Robert Rose and Joe Pulizzai
By: Rose, Robert.
Contributor(s): Pulizzi, Joe.Publisher: Cleveland, O.H. : CMI Books, 2011Description: 177 p. : ill. 23 cm.ISBN: 9780983330714.Subject(s): Marketing | Brands | Communications
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|Book||New Zealand||224 MAN (Browse shelf)||Available|
CONTENT MARKETING STRATEGY : Build the business case -- Who’s on first and why -- Create the journey: developing your pillars of content -- Digging your channels -- Putting it all together -- THE PROCESS OF CONTENT MARKETING : The four stages of a content marketing process -- Welcome to workflow -- The tools of content marketing -- Getting the choir to sing -- Talk the talk and listen in -- Measurement: Developing your pyramids -- Beyond content and marketing
Provides a practical guide to developing and implementing a content marketing strategy.