Power stories : the 8 stories you must tell to build an epic business / by Valerie Khoo
By: Khoo, Valerie.Publisher: Milton, Qld. : Wiley, 2013Description: xiv, 167 p. ; 21 cm.ISBN: 9781118387511.Other title: eight stories you must tell to build an epic business.Subject(s): Business | Marketing | Communication of informationOnline resources: Download as an eBook
|Item type||Home library||Call number||Copy number||Status||Notes||Date due||Item reserves|
|Book||Australia||203 KHO 2013 (Browse shelf)||Available|
|Book||Australia||203 KOH 2013 (Browse shelf)||2||Available|
|EBook||International||EBL Ebook (Browse shelf)||eBook||Available as an ebook here|
|Book||New Zealand||224 POW (Browse shelf)||Available|
It's all about connection -- The entrepreneur's journey -- Your passion story -- Your business story --Your customer story -- Your pitch story -- Your product story -- Your leader's story -- Your media story -- From storytelling to story sharing -- What's your story?
Advocates the use of storytelling as a way to grow and promote your business. Identifies and discusses eight different types of story that can be used in a variety of media formats.