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The new normal : explore the limits of the digital world / by Peter Hinssen

By: Hinssen, Peter.
Publisher: Gent, Belgium : Mach Media, 2010Description: 202 p. : ill. ; 24 cm.ISBN: 9789081324250.Subject(s): Information technology | Business | Consumers | Customer relationships
Contents:
Introducing the new normal -- Exploring the limits -- Rules of the new normal -- Customer strategies for the new normal -- Information strategies for the new normal --Describing organizations in the new normal -- Innovation in the new normal -- Technology strategy for the new normal -- The big picture.
Summary: Argues that even though we are about halfway through the digital revolution, digital has already become the “New Normal”. Suggests that as consumers both young and old make technology part of everyday life, this will impact on the way companies organise their communications with customers and how they operate in general. “Technology is no longer an enabler. It has become a game changer”.
Item type Home library Call number Status Date due Barcode Item reserves
Book Book New Zealand
270 NEW (Browse shelf) Not for loan CA005402
Total reserves: 0

Introducing the new normal -- Exploring the limits -- Rules of the new normal -- Customer strategies for the new normal -- Information strategies for the new normal --Describing organizations in the new normal -- Innovation in the new normal -- Technology strategy for the new normal -- The big picture.

Argues that even though we are about halfway through the digital revolution, digital has already become the “New Normal”. Suggests that as consumers both young and old make technology part of everyday life, this will impact on the way companies organise their communications with customers and how they operate in general. “Technology is no longer an enabler. It has become a game changer”.

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