Normal view MARC view ISBD view

Small message, big impact : the elevator speech effect / by Terri L. Sjodin

By: Sjodin, Terri L.
Publisher: New York : Portfolio, 2011Description: xx, 219 p. : ill ; 22 cm.ISBN: 9781591845485.Subject(s): Communications | MarketingDDC classification: 658.4/52
Contents:
The elevator speech : a small message can have a big impact -- Define your intention -- The basic core outline to get you started -- It’s not one thing : it’s three things -- Build a persuasive case -- Get creative and bring the message to life -- Delivery : speak in your own authentic voice -- Earn the right to be heard -- “Plus-ing” the elevator speech -- Walk through it before you run with it -- It’s a dance : practice and evaluate to improve and grow -- Nuggets of advice and answers to frequently asked questions
Summary: Explains the value of an engaging ‘elevator speech’. Describes how to craft a fresh, brief and convincing message to attract the attention of listeners and enhance the success of your business or career. Includes: how to build a case using six of the most consistently effective arguments, and how to incorporate illustrations to bring your message of life.
Item type Home library Call number Status Date due Item reserves
Book Book New Zealand
240 SMA (Browse shelf) Available
Total holds: 0

The elevator speech : a small message can have a big impact -- Define your intention -- The basic core outline to get you started -- It’s not one thing : it’s three things -- Build a persuasive case -- Get creative and bring the message to life -- Delivery : speak in your own authentic voice -- Earn the right to be heard -- “Plus-ing” the elevator speech -- Walk through it before you run with it -- It’s a dance : practice and evaluate to improve and grow -- Nuggets of advice and answers to frequently asked questions

Explains the value of an engaging ‘elevator speech’. Describes how to craft a fresh, brief and convincing message to attract the attention of listeners and enhance the success of your business or career. Includes: how to build a case using six of the most consistently effective arguments, and how to incorporate illustrations to bring your message of life.

© 2017 Chartered Accountants Australia and New Zealand ABN 50 084 642 571 (CA ANZ).
Formed in Australia. Members of CA ANZ are not liable for the debts and liabilities of CA ANZ

Powered by Koha

Powered by Koha