Small message, big impact : the elevator speech effect / by Terri L. Sjodin
By: Sjodin, Terri L.Publisher: New York : Portfolio, 2011Description: xx, 219 p. : ill ; 22 cm.ISBN: 9781591845485.Subject(s): Communications | MarketingDDC classification: 658.4/52
|Item type||Home library||Call number||Status||Date due||Item reserves|
|Book||New Zealand||240 SMA (Browse shelf)||Available|
The elevator speech : a small message can have a big impact -- Define your intention -- The basic core outline to get you started -- It’s not one thing : it’s three things -- Build a persuasive case -- Get creative and bring the message to life -- Delivery : speak in your own authentic voice -- Earn the right to be heard -- “Plus-ing” the elevator speech -- Walk through it before you run with it -- It’s a dance : practice and evaluate to improve and grow -- Nuggets of advice and answers to frequently asked questions
Explains the value of an engaging ‘elevator speech’. Describes how to craft a fresh, brief and convincing message to attract the attention of listeners and enhance the success of your business or career. Includes: how to build a case using six of the most consistently effective arguments, and how to incorporate illustrations to bring your message of life.