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Beyond likes, fans, and followers : how social media can drive real business objectives / by Rory Webber

By: Webber, Rory.
Series: Cost Management.Publisher: USA, Warren Gorham & Lamont/RIA Group, Edition: 26 (3), May/June 2012.Description: 6-14.Subject(s): Social media | Communications | Marketing | Customer relationships | Client relationshipsSummary: Discusses the nature of social media as it relates to corporate objectives, customer perceptions and marketing. Focuses on social media generally and the new communication models which have developed rather than a specific technology. Describes the positive and negative aspects of social media using recent examples. Provides core points for using social media to benefit your business or organisation.
Item type Home library Call number Status Date due Barcode Item reserves
Article Article New Zealand
Available CA007013
Total reserves: 0

Discusses the nature of social media as it relates to corporate objectives, customer perceptions and marketing. Focuses on social media generally and the new communication models which have developed rather than a specific technology. Describes the positive and negative aspects of social media using recent examples. Provides core points for using social media to benefit your business or organisation.

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